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November 8, 2000
By: TOM BRANNA
Editor
Procter & Gamble announced today it is exploring a possible divestiture of its Wash & Go hair care brand, sold only in Europe.“Although Wash & Go is a profitable and highly recognized brand, it is no longer a primary focus area for us within our broader hair care business,” said Martin Nuechtern, president of P&G’s global hair care business.“We believe we can better maximize shareholder return by focusing our resources on brands that offer the greatest...
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